Attract and measure
Question and Intent Map for a B2B Catalog
CSV map to record the real questions your B2B buyers ask, classify them by intent, and assign them to a catalog page: family, application, or product sheet. Helps you decide which content to create first.
In this guide
Instructions
- Record each question using the customer's words.
- Classify it: Discovery, Comparison, Specification, or Purchase.
- Assign the page that should answer it.
- Mark whether the page exists or needs to be created, and its priority.
Bring it to your business
Download resource| Question (customer's words) | Times received | Intent | Page type | Assigned page (URL or name) | Exists? (Yes/No) | Priority (1-3) | Owner | Notes |
|---|---|---|---|---|---|---|---|---|
| Synthetic example: what valve works for steam? | 6 | Discovery | Application | Steam valves | No | 1 | Marketing | Invented question |
Keep exploring
Attract and measure
SEO for a B2B Catalog: How to Answer Your Buyers' Questions
Your B2B buyers look for answers before requesting a quote: compatibility, standards, applications, packaging. This guide shows how to organize architecture, product pages, use cases, documentation and internal links in a catalog to answer those questions, without promising search rankings.