Lead capture landing checklist

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# Lead capture landing checklist

**How to use it:** one copy per landing. Check [x] only the items you can verify on the published page or on the test page. Items left unchecked go to “Adjustments.”

Landing (URL): ____________  Campaign or search ad group: ____________  Reviewer: ______  Date: ______

## 1. Intent
- [ ] The headline reflects the search intent of the ad group
- [ ] The ad copy and the landing promise the same thing

## 2. Offer
- [ ] In one sentence it’s clear what you solve, for whom and where
- [ ] It opens with the customer’s problem

## 3. Proof
- [ ] There is at least one verifiable proof (case study, clients served, current certification)
- [ ] There are no testimonials or figures without a source

## 4. Action
- [ ] There is a single primary call to action
- [ ] It is visible without scrolling on mobile

## 5. Contact
- [ ] The WhatsApp button uses a prefilled message that identifies the landing, or
- [ ] The form asks only for the data that will be used
- [ ] It is defined who responds and during which hours

## 6. Measurement
- [ ] The contact is configured as a conversion
- [ ] Links include UTM parameters or use auto-tagging
- [ ] The source reaches the commercial record
- [ ] Cookie consent is managed

## 7. Mobile
- [ ] Reviewed on a real phone
- [ ] Readable without zoom and the button is easy to tap
- [ ] Loads in a reasonable time on mobile data

## Adjustments
| # | Adjustment | Responsible | Date |
|---|---|---|---|
| 1 | | | |

## Synthetic example (delete before using)
| # | Adjustment | Responsible | Date |
|---|---|---|---|
| 1 | The WhatsApp message does not identify the landing for scaffolding | Web design | 2026-03-02 |