Knowledge centre

Clearer decisions. Technology put to better use.

Guides, criteria and practical resources to connect your business with technology.

Tools to put it into practice.

Investment, leads and sales as components of cost per lead and cost per sale.

Attract and measure

Acquisition and Sales Metrics Template

CSV template to record cost, leads, and sales by month and channel, and to calculate cost per lead, cost per sale, and close rate. Includes an explanation of each calculation and does not contain executable formulas.

Pipeline of a simple CRM from contact to commercial close.

Attract and measure

Initial sales pipeline template

Initial pipeline CSV template: stages with verifiable entry criteria, minimum data per opportunity, owner and next step. Useful to start in a sheet or configure a simple CRM with clear rules.

Structure of a landing page with a clear offer, trust signals and contact.

Attract and measure

Lead capture landing checklist

Markdown checklist to review a landing page receiving Google Ads traffic before launching the campaign: intent, offer, proof, single action, contact, measurement and mobile experience.

Journey of a campaign to an opportunity and its attributed sale.

Attract and measure

Origin log, opportunities and closures

CSV log to track each contact from its origin through opportunity and closure. Records source, medium, campaign, stage and outcome to attribute sales by channel without relying only on the ad platform report.

Buyer questions connected to useful product sheets and commercial queries.

Attract and measure

Question and Intent Map for a B2B Catalog

CSV map to record the real questions your B2B buyers ask, classify them by intent, and assign them to a catalog page: family, application, or product sheet. Helps you decide which content to create first.

From knowledge to practice.

Explore how we connect business and technology in real projects.

Explore real projects