Knowledge centre
Guides, criteria and practical resources to connect your business with technology.
5 publications
Attract and measure
Cost per lead and cost per sale look easy to calculate, but they vary a lot depending on what you count as a lead, which period you use and which costs you include. This guide explains the formulas, time windows and how to read results without comparing yourself to external benchmarks.
Attract and measure
Knowing how many visits a campaign brought is little use if you don't know how many of those visits became sales. This guide explains how to connect the journey from visit to contact, opportunity and sale with source, UTM and identification, and what attribution and consent limits you should keep in mind.
Attract and measure
Most CRMs that fail do so not because of the software, but because the team doesn't use them. This guide explains how to implement a simple CRM: few stages, minimal data, clear owners and weekly habits that keep the record alive.
Attract and measure
Your B2B buyers look for answers before requesting a quote: compatibility, standards, applications, packaging. This guide shows how to organize architecture, product pages, use cases, documentation and internal links in a catalog to answer those questions, without promising search rankings.
Attract and measure
A Google Ads campaign brings someone with specific intent; the landing page decides whether that person finds what they were looking for and knows what to do next. This guide reviews intent, value proposition, clarity, form or WhatsApp, measurement and mobile experience, without promising conversion rates.
Attract and measure
CSV template to record cost, leads, and sales by month and channel, and to calculate cost per lead, cost per sale, and close rate. Includes an explanation of each calculation and does not contain executable formulas.
Attract and measure
Initial pipeline CSV template: stages with verifiable entry criteria, minimum data per opportunity, owner and next step. Useful to start in a sheet or configure a simple CRM with clear rules.
Attract and measure
Markdown checklist to review a landing page receiving Google Ads traffic before launching the campaign: intent, offer, proof, single action, contact, measurement and mobile experience.
Attract and measure
CSV log to track each contact from its origin through opportunity and closure. Records source, medium, campaign, stage and outcome to attribute sales by channel without relying only on the ad platform report.
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