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Clearer decisions. Technology put to better use.

Guides, criteria and practical resources to connect your business with technology.

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5 publications

Comparison of B2B catalog, online store and corporate website according to the purchase journey.

Launch and sell

B2B catalog, online store or corporate website: which does your company need

Many B2B companies ask for “a website” when what they really need is to solve how they price, how they sell and which inventory they show. This guide compares B2B catalog, online store and corporate website based on how your customer buys, and provides a matrix to decide with your team before requesting proposals.

Industrial catalog organized into families, product pages and quote requests.

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How to organize an industrial catalog to simplify commercial inquiries

A well-organized industrial catalog reduces repeated inquiries and reaches the salesperson with the correct reference. This guide explains how to structure families, product pages, applications, filters and specifications, and how to link each product page to a clear quote request.

A walkthrough of scope, deliverables and acceptance criteria in a web proposal.

Launch and sell

What a proposal to build your website or store should include

A proposal to build your website or store should make clear what you get, what is not included, what you must deliver, how success will be measured and what happens after delivery. This guide helps you read it with a business perspective, without turning it into a legal review.

Three platform alternatives connected to content, commerce and operational needs.

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WordPress, Shopify or custom development: how to choose

Choosing between WordPress, Shopify or custom development is not a question of technical preference but of operation: what you will sell, which systems you must connect, who maintains the platform and how fast your business changes. This guide gives you criteria to compare without seeking a universal platform.

Tools to put it into practice.

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Industrial catalog organized by families, technical datasheets and quote requests.

Launch and sell

B2B product sheet template

CSV template for a B2B product sheet containing the fields an industrial buyer needs to decide and request a quote: family, applications, specifications, packaging options, downloadable documents and button text. Suitable for phased catalog uploads.

Walkthrough of scope, deliverables and acceptance criteria in a web proposal.

Launch and sell

Checklist to Review a Web Proposal

A Markdown checklist to review a web development or online store proposal before approving it: scope, deliverables, exclusions, inputs and access, measurement, and continuity. Helps turn assumptions into written questions.

Contents and access organized before the onboarding review.

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Inventory of onboarding materials and access

CSV inventory to collect content, domain, email and access details before starting a web project, with owner, status and delivery method for each item. Does not store passwords: records where each account is and who controls it.

Comparison of B2B catalog, online store and corporate website based on the purchase journey.

Launch and sell

Matrix to choose between catalog, store and corporate website

Matrix to compare B2B catalog, online store and corporate website using criteria from your own operations: price, specification, inventory, purchase cycle and team capacity. Useful to decide together with sales before requesting proposals.

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